Kellogg on marketing / The Kellogg Marketing Faculty, Northwestern University ; Dawn Iacobucci, editor
Contributor(s): Iacobucci, Dawn [ed.] | Northwestern University. Kellogg Marketing Faculty.
Material type: BookPublisher: New York, N.Y. : Wiley, c2001Description: 427 p. : ill.ISBN: 047135399X.Call No.: HF5415 K444 Subject(s): MARKETINGBibliography, etc. Note: Includes bibliographical references and indexCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HF5415 K444 (Browse shelf) | Available | 200303250009 |
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HF5415 J433V Valuable content marketing : | HF5415 J433V 2015 Valuable content marketing : | HF5415 J434I Introduction to marketing, advertising and public relations | HF5415 K444 Kellogg on marketing / | HF5415 K444 Kellogg on marketing / | HF5415 K674M Marketing essentials | HF5415 K674M Marketing moves : |
Includes bibliographical references and index
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