Services marketing : integrating focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner
By: Zeithaml, Valarie A.
Contributor(s): Bitner, Mary Jo.
Material type:
BookPublisher: Boston, Mass. : McGraw-Hill/Irwin, c2003Edition: 3rd ed. , international ed.Description: 668 p. : ill.ISBN: 0071199144.Call No.:
HD9980.5
Z447S 2003
Subject(s): SERVICE INDUSTRIES -- MARKETING | CUSTOMER SERVICES | MARKETINGBibliography, etc. Note: Includes bibliographical references and index
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HD9980.5 Z447S 2003 (Browse shelf) | Available | 200306270095 |
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| HD9980.5 Y534 2000 Yield management | HD 9980.5 Y686F From products to services : | HD9980.5 Z447S 2003 Services marketing : | HD9980.5 Z447S 2003 Services marketing : | HD9980.5 Z447S 2009 Services marketing : | HD9980.5 Z447S 2009 Services marketing : | HD 9980.5 Z447S 2013 Services marketing : |
Includes bibliographical references and index
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