Essentials of services marketing : concepts, strategies & cases / K. Douglas Hoffman, John E.G. Bateson
By: Hoffman, K. Douglas.
Contributor(s): Bateson, John E.G.
Material type: BookSeries: The Dryden Press series in marketing.Publisher: Fort Worth, Tex. : Harcourt College, c2002Edition: 2nd ed.Description: 569 p. : ill.ISBN: 0030288924.Call No.: HD9980.5 H633E 2002 Other title: Essentials of services marketing : concepts, strategies adn cases.Subject(s): SERVICE INDUSTRIES -- MARKETINGBibliography, etc. Note: Includes bibliographical references and indexCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HD9980.5 H633E 2002 (Browse shelf) | Checked out | 2024-08-05 | 200304230002 |
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HD9980.5 H633E Essentials of services marketing | HD9980.5 H633E 2001 Essentials of services marketing : | HD9980.5 H633E 2001 Essentials of services marketing : | HD9980.5 H633E 2002 Essentials of services marketing : | HD9980.5 H633S 2006 Services marketing : | HD9980.5 H633S 2006 Services marketing : | HD9980.5 I766M Managing service companies : strategies for success |
Includes bibliographical references and index
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