Challenging the big brands : how new brands win market share with innovative design / Judith Evans, Cheryl Dangel Cullen

By: Evans, Judith, 1964-.
Contributor(s): Cullen, Cheryl Dangel.
Material type: materialTypeLabelBookPublisher: Gloucester, Mass. : Rockport, c2003Description: 176 p. : ill. (some col.).ISBN: 1564969053.Call No.: NC1003 E926C Subject(s): TRADEMARKS -- DESIGN | LOGOS (SYMBOLS) -- DESIGN
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NC1003 E926C (Browse shelf) Available 200306060066

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