Marketing communication : principles and practice / Richard J. Varey
By: Varey, Richard J.
Material type:
BookPublisher: London : Routledge, 2002Description: 389 p. : ill.ISBN: 0415230403.Call No.:
HF5415.123
V373M
Subject(s): COMMUNICATION IN MARKETINGBibliography, etc. Note: Includes bibliographical references and index
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF5415.123 V373M (Browse shelf) | Available | 200305300063 |
Browsing Main Campus Shelves , Shelving location: Book Shelves Close shelf browser
| HF5415.123 S647M Marketing communications : an integrated approach | HF5415.123 S647M 2016 Marketing communications : offline and online integration, engagement and analytics / | HF5415.123 T467I Integrated communication : synergy of persuasive voices | HF5415.123 V373M Marketing communication : | HF5415.123 Y324C 1998 Creative marketing communications : a guide to planning, skills and techniques | HF5415.123 Y324C 2001 Creative marketing communications : a practical guide to planning, skills and techniques | HF5415.123 Y473M Marketing communications strategy |
Includes bibliographical references and index
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