Brand driven : the route to integrated branding through great leadership / F. Joseph LePla, Susan V. Davis, & Lynn M. Parker ; with contributors Cheryl Stumbo ... [et al.]
By: LePla, F. Joseph.
Contributor(s): Davis, Susan Voeller | Parker, Lynn M.
Material type: BookPublisher: London : Kogan Page, 2003Description: 334 p. : ill.ISBN: 0749437979.Call No.: HD69 .B7 L464B Subject(s): BRAND NAME PRODUCTS -- MANAGEMENT | LEADERSHIPBibliography, etc. Note: Includes bibliographical references and indexCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HD69 .B7 L464B (Browse shelf) | Available | 200307310009 | |
Main Campus Book Shelves | HD69 .B7 L464B (Browse shelf) | Checked out | 2025-01-14 | 200307150073 |
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Includes bibliographical references and index
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