Brand driven : the route to integrated branding through great leadership / F. Joseph LePla, Susan V. Davis, & Lynn M. Parker ; with contributors Cheryl Stumbo ... [et al.]
By: LePla, F. Joseph.
Contributor(s): Davis, Susan Voeller | Parker, Lynn M.
Material type:
BookPublisher: London : Kogan Page, 2003Description: 334 p. : ill.ISBN: 0749437979.Call No.:
HD69 .B7
L464B
Subject(s): BRAND NAME PRODUCTS -- MANAGEMENT | LEADERSHIPBibliography, etc. Note: Includes bibliographical references and index
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HD69 .B7 L464B (Browse shelf) | Available | 200307310009 | |
| Main Campus Book Shelves | HD69 .B7 L464B (Browse shelf) | Available | 200307150073 |
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Includes bibliographical references and index
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