Marketing research : a practical approach for the new millennium / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau

By: Hair, Joseph F.
Contributor(s): Bush, Robert P | Ortinau, David J.
Material type: materialTypeLabelBookSeries: The Irwin/McGraw-Hill series in marketing.Publisher: Boston, Mass. : Irwin McGraw-Hill, c2000Description: 682 p. : ill.ISBN: 0256195552.Call No.: HF5415.2 H347M Subject(s): MARKETING RESEARCHBibliography, etc. Note: Includes index
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HF5415.2 H347M (Browse shelf) Available 200307030168

Includes index

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