Consumer behavior and managerial decision making / Frank R. Kardes
By: Kardes, Frank R.
Material type: BookPublisher: Upper Saddle River, N.J. : Prentice Hall, c2002Edition: 2nd ed.Description: 457 p. : ill.ISBN: 0130916021.Call No.: HF5415.32 K372C Subject(s): CONSUMER BEHAVIOR | DECISION MAKINGBibliography, etc. Note: Includes bibliographical references and indexCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HF5415.32 K372C (Browse shelf) | Available | 200307150033 |
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HF 5415.32 H693C 2013 Consumer behavior / | HF 5415.32 H693C 2013 Consumer behavior / | HF 5415.32 H693C 2013 Consumer behavior / | HF5415.32 K372C Consumer behavior and managerial decision making / | HF5415.32 K372C Consumer behavior and managerial decision making / | HF5415.32 L562B Brandwashed : tricks companies use to manipulate our minds and persuade us to buy / | HF5415.32 L682C 1993 Consumer behavior : concepts and applications |
Includes bibliographical references and index
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