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Qualitative research methods in public relations and marketing communications / Christine Daymon and Immy Holloway

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BookPublisher: London : Routledge, 2002Description: 293 p. : ill.ISBN: 0415222745.Call No.: HD59 D395Q Subject(s): CORPORATIONS -- PUBLIC RELATIONS -- RESEARCH -- METHODOLOGY | PUBLIC RELATIONS -- RESEARCH -- METHODOLOGY | MARKETING RESEARCH -- METHODOLOGY | QUALITATIVE RESEARCHBibliography, etc. Note: Includes bibliographical references and index

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Current location	Call number	Status	Date due	Barcode
Main Campus Book Shelves	HD59 D395Q (Browse shelf)	Available		200310290049
Main Campus Book Shelves	HD59 D395Q (Browse shelf)	Available		200310290050

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Previous	HD59 C677M Media for managers	HD59 C677M Media for managers	HD59 C763M Managing a public relations firm for growth and profit	HD59 D395Q Qualitative research methods in public relations and marketing communications /	HD59 D395Q Qualitative research methods in public relations and marketing communications /	HD59 D395Q Qualitative research methods in public relations and marketing communications /	HD59 D543P Power and influence : mastering the art of persuasion	Next

Includes bibliographical references and index

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