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United we brand : how to create a cohesive brand that's seen, heard, and remembered / Mike Moser

By: Moser, Mike.
Material type: materialTypeLabelBookPublisher: Boston, Mass. : Harvard Business School Press, 2003Description: 165 p.ISBN: 1578517982.Call No.: HD69 .B7 M673U Subject(s): BRAND NAME PRODUCTS | NEW PRODUCTS -- MANAGEMENTBibliography, etc. Note: Includes bibliographical references and index
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Book Shelves 		HD69 .B7 M673U (Browse shelf) Available 200308080071

Includes bibliographical references and index

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