Branding across borders : a guide to global brand marketing / James R. Gregory with Jack G. Wiechmann
By: Gregory, James R.
Contributor(s): Wiechmann, Jack G.
Material type: BookPublisher: Chicago, Ill. : McGraw-Hill, c2002Description: 232 p. : ill.ISBN: 0658009451.Call No.: HD69 .B7 G733B Subject(s): BRAND NAME PRODUCTS -- MARKETINGBibliography, etc. Note: Includes bibliographical references and indexCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HD69 .B7 G733B (Browse shelf) | Available | 200308080072 |
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HD69 .B7 G623E Emotional branding : the new paradigm for connecting brands to people / | HD69.B7 G623E 2009 Emotional branding : the new paradigm for connecting brands to people / | HD69 .B7 G726B The brand innovation manifesto : | HD69 .B7 G733B Branding across borders : | HD69 .B7 G733B Branding across borders : | HD69 .B7 G767M Micro branding : | HD69 .B7 H343B Brand failures / |
Includes bibliographical references and index
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