Customize the brand : make it more desirable-and profitable / Torsten H Nilson
By: Nilson, Torsten H.
Material type: BookPublisher: Chichester : Wiley, 2003Description: 179 p. : ill.ISBN: 0470848227.Call No.: HD69 .B7 N547C Subject(s): BRAND NAME PRODUCTS | TRADEMARKSBibliography, etc. Note: Includes indexCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HD69 .B7 N547C (Browse shelf) | Available | 200308080075 |
Includes index
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