Marketing engineering : computer-assisted marketing analysis and planning / Gary L. Lilien, Arvind Rangaswamy
By: Lilien, Gary L.
Contributor(s): Rangaswamy, Arvind.
Material type:
BookPublisher: Upper Saddle River, N.J. : Prentice Hall, c2003Edition: 2nd ed.Description: 518 p. : ill.ISBN: 0130355496.Call No.:
HF5415.125
L544M 2003
Subject(s): MARKETING -- DATA PROCESSING | MARKETING -- DECISION MAKING -- MATHEMATICAL MODELS | MARKETING -- DECISION MAKING -- DATA PROCESSINGBibliography, etc. Note: Includes bibliographical references and index
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF5415.125 L544M 2003 (Browse shelf) | Available | 200308140008 |
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Includes bibliographical references and index
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