Total relationship marketing : marketing strategy moving from the 4Ps -- product, price, promotion, place -- of traditional marketing management to the 30Rs -- the thirty relationships -- of a new marketing paradigm / Evert Gummesson
By: Gummesson, Evert.
Material type: BookPublisher: Oxford : Butterworth-Heinemann, 2002Edition: 2nd ed.Description: 350 p. : ill.ISBN: 0750654074.Call No.: HF5415.55 G855T 2002 Subject(s): RELATIONSHIP MARKETINGBibliography, etc. Note: Includes bibliographical references and indexCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HF5415.55 G855T 2002 (Browse shelf) | Available | 200310290067 |
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HF5415.55 G627R Relationship marketing / | HF5415.55 G672M Managing the new customer relationship : | HF5415.55 G672M Managing the new customer relationship : | HF5415.55 G855T 2002 Total relationship marketing : | HF5415.55 G855T 2002 Total relationship marketing : | HF 5415.55 H344R Relationship marketing in professional services : | HF 5415.55 H344R Relationship marketing in professional services : |
Includes bibliographical references and index
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