Marketing management : a strategic decision-making approach / Harper W. Boyd, Jr. ... [et al.]
Contributor(s): Boyd, Harper W., Jr.
Material type:
BookPublisher: Boston, Mass. : McGraw-Hill/Irwin, c2002Edition: 4th ed. , international ed.Description: 594 p. : col. ill. + 1 CD-ROM.ISBN: 0071123075.Call No.:
HF5415.13
M374 2002
Subject(s): MARKETING -- MANAGEMENTBibliography, etc. Note: Includes bibliographical references and index
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF5415.13 M374 2002 (Browse shelf) | Available | 200311120077 |
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| HF5415.13 M374 Marketing management : a relationship marketing perspective | HF5415.13 M374 1999 Marketing management : an Asian perspective | HF5415.13 M374 2002 Marketing management : | HF5415.13 M374 2002 Marketing management : | HF5415.13 M374 2005 Marketing management : | HF5415.13 M374 2005 Marketing management : | HF5415.13 M374 2005 Marketing management : |
Includes bibliographical references and index
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