Essentials of marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel
By: Lamb, Charles W., Jr.
Contributor(s): Hair, Joseph F | McDaniel, Carl D.
Material type:
BookPublisher: Australia : South-Western College/Thomson Learning, c2001Edition: 2nd ed.Description: 579 p. : col. ill.ISBN: 0324043767.Call No.:
HF5415
L352E 2001
Subject(s): MARKETING | MARKETING -- MANAGEMENTBibliography, etc. Note: Includes bibliographical references and indexes
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF5415 L352E 2001 (Browse shelf) | Available | 200309050069 |
Browsing Main Campus Shelves , Shelving location: Book Shelves Close shelf browser
| HF5415 K852M Marketing as strategy : | HF5415 K877C 2014 Contemporary marketing / | HF5415 K877M 1981 Marketing | HF5415 L352E 2001 Essentials of marketing / | HF5415 L352E 2003 Essentials of marketing / | HF5415 L352E 2006 Essentials of marketing / | HF5415 L352M 1998 Marketing |
Includes bibliographical references and indexes
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