Marketing / Michael J. Etzel, Bruce J. Walker, William J. Stanton

By: Etzel, Michael J.
Contributor(s): Walker, Bruce J | Stanton, William J.
Material type: materialTypeLabelBookSeries: McGraw-Hill series in marketing.Publisher: Boston, Mass. : McGraw Hill/Irwin, 2004Edition: 13th ed. , international ed.Description: 650 p. : col. ill. + 1 CD-ROM.ISBN: 0071214550.Call No.: HF5415 E893M 2004 Subject(s): MARKETINGBibliography, etc. Note: Includes bibliographical references and index
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Includes bibliographical references and index

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