Marketing communications classics : an international collection of classic and contemporary papers / Maureen FitzGerald and David Arnott
Contributor(s): FitzGerald, Maureen [ed.] | Arnott, David [ed.].
Material type:
BookPublisher: Australia : Business Press, c2000Description: 524 p. : ill.ISBN: 1861525079.Call No.:
HF5415.123
M374
Subject(s): COMMUNICATION IN MARKETINGBibliography, etc. Note: Includes bibliographical references and index
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF5415.123 M374 (Browse shelf) | Available | 200310040047 |
Browsing Main Campus Shelves , Shelving location: Book Shelves Close shelf browser
| HF5415.123 L846C Clueless in marketing communications / | HF5415.123 L846C Clueless in marketing communications / | HF5415.123 L846C Clueless in marketing communications / | HF5415.123 M374 Marketing communications classics : | HF5415.123 O323D Developing a creative and innovative integrated marketing communications plan : a working model | HF5415.123 P447M Marketing communications / | HF5415.123 P447M Marketing communications / |
Includes bibliographical references and index
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