Marketing research essentials / Carl McDaniel, Jr., Roger Gates
By: McDaniel, Carl, Jr.
Contributor(s): Gates, Roger.
Material type:
BookPublisher: Hoboken, N.J. : Wiley, c2004Edition: 4th ed.Description: 420 p. : ill. + 1 CD-ROM.ISBN: 0471448451.Call No.:
HF5415.2
M322M 2004
Subject(s): MARKETING RESEARCHBibliography, etc. Note: Includes bibliographical references and index
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF5415.2 M322M 2004 (Browse shelf) | Available | 200310040050 |
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Includes bibliographical references and index
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