Campaign planner for promotion and IMC / Shay Sayre
By: Sayre, Shay.
Material type: BookPublisher: Australia : South-Western/Thomson Learning, c2002Edition: 2nd ed.Description: 172 p. : ill.ISBN: 0324151977.Call No.: HF5837 S297C 2002 Subject(s): ADVERTISING CAMPAIGNS -- PROBLEMS, EXERCISES, ETC | SALES PROMOTION -- PROBLEMS, EXERCISES, ETC | COMMUNICATION IN MARKETING -- PROBLEMS, EXERCISES, ETCCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HF5837 S297C 2002 (Browse shelf) | Available | 200311220211 |
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