Customer relationship management : creating competitive advantage through win-win relationship strategies / Kaj Storbacka, Jarmo R. Lehtinen
By: Storbacka, Kaj.
Contributor(s): Lehtinen, Jarmo R.
Material type:
BookPublisher: Singapore : McGraw Hill, c2001Description: 160 p. : ill.ISBN: 0071206787.Call No.:
HF5415.5
S767C
Subject(s): CUSTOMER RELATIONS -- MANAGEMENT | CUSTOMER SERVICES -- MANAGEMENT | COMPETITIONBibliography, etc. Note: Includes bibliographical references and index
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF5415.5 S767C (Browse shelf) | Available | 200312130066 |
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Includes bibliographical references and index
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