Persuasion in advertising / John O'Shaughnessy and Nicholas Jackson O'Shaughnessy
By: O'Shaughnessy, John.
Contributor(s): O'Shaughnessy, Nicholas Jackson.
Material type:
BookPublisher: London : Routledge, 2004Description: 220 p. : ill.ISBN: 0415322243.Call No.:
HF5822
O832P
Subject(s): ADVERTISING -- PSYCHOLOGICAL ASPECTS | PERSUATION (PSYCHOLOGY)Bibliography, etc. Note: Includes bibliographical references and index
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF5822 O832P (Browse shelf) | Available | 200409100071 |
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Includes bibliographical references and index
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