Principles of advertising & IMC / Tom Duncan
By: Duncan, Tom.
Material type: BookSeries: McGraw-Hill/Irwin series in marketing.Publisher: Boston, Mass. : McGraw-Hill Irwin, c2005Edition: 2nd ed. , international ed.Description: 774 p. : col. ill.ISBN: 0071111182.Call No.: HF5415.13 D862P 2005 Other title: Principles of advertising and IMC.Subject(s): BRAND NAME PRODUCTS -- MARKETING -- MANAGEMENTBibliography, etc. Note: Includes bibliographical references and indexesCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HF5415.13 D862P 2005 (Browse shelf) | Available | 200407240058 |
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HF5415.13 D862I 2002 IMC : | HF5415.13 D862I 2002 IMC : | HF5415.13 D862P 2005 Principles of advertising & IMC / | HF5415.13 D862P 2005 Principles of advertising & IMC / | HF5415.13 D862P 2005 Principles of advertising & IMC / | HF5415.13 D862P 2005 Principles of advertising & IMC / | HF5415.13 F477M 2002 Marketing strategy / |
Includes bibliographical references and indexes
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