Marketing management : a strategic decision-making approach / John W. Mullins ... [et al.]
Contributor(s): Mullins, John Walker.
Material type: BookSeries: McGraw-Hill/Irwin series in marketing.Publisher: Boston, Mass. : McGraw-Hill Irwin, c2005Edition: 5th ed. , international ed.Description: 520 p. : ill.ISBN: 0071111697.Call No.: HF5415.13 M374 2005 Subject(s): MARKETING -- MANAGEMENTGeneral Note: Rev. ed. of: Marketing management : a strategic, decision-making approach / Harper W. Boyd, Jr. ... [et al.]Bibliography, etc. Note: Includes bibliographical references and indexCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HF5415.13 M374 2005 (Browse shelf) | In transit from Main Campus to City Campus since 2022-06-21 | 200408260023 |
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HF5415.13 M374 2002 Marketing management : | HF5415.13 M374 2002 Marketing management : | HF5415.13 M374 2005 Marketing management : | HF5415.13 M374 2005 Marketing management : | HF5415.13 M374 2005 Marketing management : | HF5415.13 M398M The marketing challenge | HF5415.13 N547C Competitive branding : winning in the market place with value-added brands |
Rev. ed. of: Marketing management : a strategic, decision-making approach / Harper W. Boyd, Jr. ... [et al.]
Includes bibliographical references and index
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