Marketing management : a strategic decision-making approach / John W. Mullins ... [et al.]
Contributor(s): Mullins, John Walker.
Material type:
BookSeries: McGraw-Hill/Irwin series in marketing.Publisher: Boston, Mass. : McGraw-Hill Irwin, c2005Edition: 5th ed. , international ed.Description: 520 p. : ill.ISBN: 0071111697.Call No.:
HF5415.13
M374 2005
Subject(s): MARKETING -- MANAGEMENTGeneral Note: Rev. ed. of: Marketing management : a strategic, decision-making approach / Harper W. Boyd, Jr. ... [et al.]Bibliography, etc. Note: Includes bibliographical references and index
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF5415.13 M374 2005 (Browse shelf) | In transit from Main Campus to City Campus since 2022-06-21 | 200408260023 |
Browsing Main Campus Shelves , Shelving location: Book Shelves Close shelf browser
| HF5415.13 M374 2002 Marketing management : | HF5415.13 M374 2005 Marketing management : | HF5415.13 M374 2005 Marketing management : | HF5415.13 M374 2005 Marketing management : | HF5415.13 M398M The marketing challenge | HF5415.13 N547C Competitive branding : winning in the market place with value-added brands | HF5415.13 N547C Competitive branding : winning in the market place with value-added brands |
Rev. ed. of: Marketing management : a strategic, decision-making approach / Harper W. Boyd, Jr. ... [et al.]
Includes bibliographical references and index
There are no comments for this item.