50+ marketing : marketing, communicating and selling to the over 50s generations / Jean-Paul Treguer
By: Treguer, Jean-Paul.
Material type:
BookPublisher: New York, N.Y. : Palgrave, 2002Description: 172 p. : ill.ISBN: 0333984129.Call No.:
HF5415
T733F
Subject(s): MARKETING | MIDDLE AGED CONSUMERS -- ATTITUDES | OLDER CONSUMERS -- ATTITUDES | MARKETING -- UNITED STATES | MIDDLE AGED CONSUMERS -- UNITED STATES -- ATTITUDES | OLDER CONSUMERS -- UNITED STATES -- ATTITUDESBibliography, etc. Note: Includes bibliographical references and index
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF5415 T733F (Browse shelf) | Available | 200409080075 |
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| HF5415 S778M 2013 Marketing to the ageing consumer : | HF5415 T465S Strategic marketing and management | HF5415 T733F 50+ marketing : | HF5415 T733F 50+ marketing : | HF5415 T768D 2008 Differentiate or die : | HF5415 W344M 1978 Marketing channels and institutions : selected readings | HF5415 W377B Buying behavior and marketing decisions |
Includes bibliographical references and index
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