An introduction to qualitative market research / Mike Imms and Gill Ereaut
By: Imms, Mike.
Contributor(s): Ereaut, Gill.
Material type: BookSeries: Qualitative market research : principle and practice ; 1.Publisher: London : Sage, 2002Description: 136 p.ISBN: 0761972722.Call No.: HF5415.2 I457I Subject(s): MARKETING RESEARCH | QUALITATIVE RESEARCH | INTERVIEWING IN MARKETING RESEARCH | BUSINESS NAMES | ADVERTISINGBibliography, etc. Note: Includes bibliographical references and indexCurrent location | Call number | Status | Date due | Barcode |
---|---|---|---|---|
Main Campus Book Shelves | HF5415.2 I457I (Browse shelf) | Available | 200410200012 |
Browsing Main Campus Shelves , Shelving location: Book Shelves Close shelf browser
HF5415.2 H347M 2006 Marketing research : | HF5415.2 H347M 2006 Marketing research : | HF5415.2 H347M 2009 Marketing research : | HF5415.2 I457I An introduction to qualitative market research / | HF5415.2 J372M 1996 Marketing research project manual | HF5415.2 K566M 1991 Marketing research : an applied approach | HF5415.2 K566M 1991 Marketing research : an applied approach |
Includes bibliographical references and index
There are no comments for this item.