Brands and branding / Rita Clifton and John Simmons ; with Sameena Ahmad ... [et al.]
Contributor(s): Clifton, Rita | Simmons, John | Ahmad, Sameena.
Material type:
BookSeries: The economist.Publisher: London : Profile, c2003Description: 256 p. : ill. (some col.).ISBN: 186197664X.Call No.:
HD69 .B7
B726
Subject(s): BRAND NAME PRODUCTS | BRAND NAME PRODUCTS -- MARKETING | BRAND NAME PRODUCTS -- MANAGEMENT | BRAND NAME PRODUCTS -- FORECASTINGBibliography, etc. Note: Includes bibliographical references and index
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HD69 .B7 B726 (Browse shelf) | Available | 200412150027 |
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| HD69 .B7 B726 Brands : the new wealth creators | HD69 .B7 B726 Brands : | HD 69 .B7 B726 Branding : | HD69 .B7 B726 Brands and branding / | HD69 .B7 B726 Branding logos & marks : | HD69 .B7 B726 Brand strategy : | HD69 .B7 B726 Brand equity & advertising : |
Includes bibliographical references and index
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