Marketing as strategy : understanding the CEO's agenda for driving growth and innovation / Nirmalya Kumar
By: Kumar, Nirmalya.
Material type:
BookPublisher: Boston, Mass. : Harvard Business School Press, c2004Description: 270 p. : ill.ISBN: 1591392101.Call No.:
HF5415
K852M
Subject(s): MARKETING | STRATEGIC PLANNINGBibliography, etc. Note: Includes bibliographical references and index
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF5415 K852M (Browse shelf) | Available | 200505120040 |
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| HF5415 K674P 2006 Principles of marketing / | HF5415 K674P 2008 Principles of marketing / | HF5415 K674W 2014 Winning global markets : how businesses invest and prosper in the world's high-growth cities / | HF5415 K852M Marketing as strategy : | HF5415 K877C 2014 Contemporary marketing / | HF5415 K877M 1981 Marketing | HF5415 L352E 2001 Essentials of marketing / |
Includes bibliographical references and index
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