Fables, fashions, and facts about advertising : a study of 28 enduring myths / John Philip Jones
By: Jones, John Philip.
Material type: BookPublisher: Thousand Oaks, Calif. : Sage, c2004Description: 310 p.ISBN: 0761927999.Call No.: HF5823 J663F Subject(s): ADVERTISINGBibliography, etc. Note: Includes bibliographical references and indexCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HF5823 J663F (Browse shelf) | Available | 200506290011 |
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HF5823 J434A 1992 Advertising | HF5823 J434A 2000 Advertising / | HF5823 J434A 2000 Advertising / | HF5823 J663F Fables, fashions, and facts about advertising : | HF5823 J663W When ads work : new proof that advertising triggers sales | HF5823 J663W When ads work : new proof that advertising triggers sales | HF5823 J663W What's in a brand? : building brand equity through advertising |
Includes bibliographical references and index
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