Advertising management, fifth edition : instructor's manual with test / Revised by Prashanth U. Nyer ; Rajeev Batra, John G. Myers, David A. Aaker

By: Nyer, Prashanth U.
Contributor(s): Batra, Rajeev. Advertising management, fifth edition | Myers, John G. Advertising management, fifth edition | Aaker, David A. Advertising management, fifth edition.
Material type: materialTypeLabelBookPublisher: Upper Saddle River, N.J. : Prentice Hall, c1996Description: 221 p.ISBN: 0133936791.Call No.: HF5823 N937A Subject(s): ADVERTISING -- MANAGEMENT -- EXAMINATIONS, QUESTIONS, ETC | ADVERTISING -- MANAGEMENT -- PROBLEMS, EXERCISES, ETC
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