Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson
By: Peter, J. Paul.
Contributor(s): Olson, Jerry Corrie.
Material type:
BookSeries: McGraw-Hill/Irwin series in marketing.Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2005Edition: 7th ed.Description: 578 p. : ill.ISBN: 0072864877.Call No.:
HF5415.3
P473C 2005
Subject(s): COMSUMER BEHAVIOR | MARKETINGBibliography, etc. Note: Includes bibliographical references and indexes
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| HF5415.3 P473C 2002 Consumer behavior and marketing strategy / | HF5415.3 P473C 2002 Consumer behavior and marketing strategy / | HF5415.3 P473C 2005 Consumer behavior and marketing strategy / | HF5415.3 P473C 2005 Consumer behavior and marketing strategy / | HF5415.3 W477B Building brands & believers : | HF5415.3 W544C 1994 Consumer behavior | HF5415.32 ก451 การเดินทางของสินค้าสมัยใหม่ / |
Includes bibliographical references and indexes
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