Kellogg on branding : the marketing faculty of the Kellogg School of Management / edited by Alice M. Tybout and Tim Calkins ; foreword by Philip Kotler
Contributor(s): Tybout, Alice M | Calkins, Tim | Kellogg School of Management.
Material type:
BookPublisher: Hoboken, N.J. : Wiley, c2005Description: 334 p. : ill.ISBN: 0471690163.Call No.:
HD69 .B7
K444
Subject(s): BRAND NAME PRODUCTS | BRAND NAME PRODUCTS -- MARKETING | BRAND NAME PRODUCTS -- MANAGEMENT | CUSTOMER RELATIONS -- MANAGEMENTBibliography, etc. Note: Includes bibliographical references and index
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HD69 .B7 K444 (Browse shelf) | Available | 200603010047 |
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| HD 69 .B7 K363N 2012 The new strategic brand management : | HD 69 .B7 K363N 2012 The new strategic brand management : | HD69.B7 K363S 1998 Strategic brand management : creating and sustaining brand equity long term | HD69 .B7 K444 Kellogg on branding : | HD69 .B7 K444B The breakaway brand : | HD69 .B7 K444B 2008 Best practice cases in branding : | HD69 .B7 K444S 2003 Strategic brand management : |
Includes bibliographical references and index
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