Marketing communications management : concepts and theories, cases and practices / Paul Copley
By: Copley, Paul.
Material type:
BookPublisher: Amsterdam : Elsevier Butterworth-Heinemann, 2004Description: 441 p. : ill.ISBN: 0750652942.Call No.:
HF5415.123
C664M
Subject(s): COMMUNICATION IN MARKETING | MARKETING -- MANAGEMENTBibliography, etc. Note: Includes bibliographical references and index
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF5415.123 C664M (Browse shelf) | Available | 200603180036 |
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| HF 5415.123 C568I 2012 Integrated advertising, promotion, and marketing communications / | HF 5415.123 C568I 2012 Integrated advertising, promotion, and marketing communications / | HF5415.123 C568I 2016 Integrated advertising, promotion, and marketing communications / | HF5415.123 C664M Marketing communications management : | HF5415.123 C684M Marketing communications | HF5415.123 C684M Marketing communications / | HF 5415.123 D334M Marketing communications : |
Includes bibliographical references and index
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