Global brand strategy : unlocking branding potential across countries, cultures & markets / Sicco Van Gelder
By: Van Gelder, Sicco.
Material type:
BookPublisher: London : Kogan Page, 2005Description: 260 p. : ill.ISBN: 074944469X.Call No.:
HD69 .B7
V363G
Other title: Global brand strategy : unlocking branding potential across countries, cultures and markets.Subject(s): BRAND NAME PRODUCTS -- PLANNING | BRAND NAME PRODUCTS -- MARKETING | BRAND NAME PRODUCTS -- MANAGEMENT | EXPORT MARKETINGBibliography, etc. Note: Includes bibliographical references and index
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HD69 .B7 V363G (Browse shelf) | Available | 200603300034 |
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| HD69 .B7 U673B Building brand identity : | HD69 .B7 V342B Branding / | HD69.B7 V362B 2015 Brand aid : | HD69 .B7 V363G Global brand strategy : | HD69 .B7 V363G Global brand strategy : | HD69 .B7 W433D Designing brand identity : | HD69 .B7 W433D 2006 Designing brand identity : |
Includes bibliographical references and index
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