More than a name : an introduction to branding / Melissa Davis : with a theoretical commentary by Jonathan Baldwin
By: Davis, Melissa.
Material type: BookPublisher: Lausanne : AVA Publishing SA, c2005Description: 240 p. : col. ill.ISBN: 2940373000.Call No.: HD69 .B7 D384M Subject(s): BRAND NAME PRODUCTSBibliography, etc. Note: Includes bibliographical references and indexCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HD69 .B7 D384M (Browse shelf) | Available | 200604210006 |
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HD69 .B7 D384B Brand asset management : driving profitable growth through your brands | HD69.B7 D384B 2002 Brand asset management : | HD 69 .B7 D384C Competitive success : | HD69 .B7 D384M More than a name : | HD69 .B7 D423C 2006 Creating powerful brands in consumer, service and industrial markets / | HD69.B7 D423C 2013 Creating powerful brands / | HD69.B7 D423F 2010 From brand vision to brand evaluation : |
Includes bibliographical references and index
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