Marketing planning : a global perspective / Sevend Hollensen
By: Hollensen, Svend.
Material type: BookPublisher: London : McGraw-Hill, c2006Description: 455 p. : ill.ISBN: 0077104188.Call No.: HF5415.13 H644M Subject(s): MARKETING -- MANAGEMENTGeneral Note: Includes indexCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HF5415.13 H644M (Browse shelf) | Available | 200605230020 |
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HF5415.13 H525P The portable MBA in marketing | HF5415.13 H563M Management information for marketing and sales | HF5415.13 H57 Cases in marketing management : issues for the 1990s | HF5415.13 H644M Marketing planning : | HF5415.13 H877B 1998 Business marketing management : | HF5415.13 H877B 1998 Business marketing management : | HF5415.13 H877B 2004 Business marketing management : |
Includes index
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