Emotional branding : the new paradigm for connecting brands to people / by Marc Gobe
By: Gobe, Marc.
Material type:
BookPublisher: New York, N.Y. : Allworth Press, c2001Description: 319 p. : ill.ISBN: 1581150784.Call No.:
HD69 .B7
G623E
Subject(s): BRAND NAME PRODUCTS | BRAND NAME PRODUCTS -- MARKETING | CONSUMERS' PREFERENCES | MOTIVATION RESEARCH (MARKETING)Bibliography, etc. Note: Includes bibliographical references and index
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HD69 .B7 G623E (Browse shelf) | Available | 200605250118 |
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Includes bibliographical references and index
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