The new strategic brand management : creating and sustaining brand equity long term / Jean-Noel Kapferer
By: Kapferer, Jean-Noel.
Material type:
BookPublisher: London : Kogan Page, 2005Edition: 3rd ed.Description: 497 p. : ill.ISBN: 0749442832.Call No.:
HD69 .B7
K363N 2005
Subject(s): BRAND NAME PRODUCTS -- MANAGEMENTBibliography, etc. Note: Includes bibliographical references and index
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HD69 .B7 K363N 2005 (Browse shelf) | Available | 200607270155 |
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| HD69 .B7 H647H How brands become icons : | HD69.B7 H852H 2015 How to style your brand : | HD69 .B7 I52L 2008 Living the brand : | HD69 .B7 K363N 2005 The new strategic brand management : | HD69 .B7 K363N 2008 The new strategic brand management : | HD 69 .B7 K363N 2012 The new strategic brand management : | HD 69 .B7 K363N 2012 The new strategic brand management : |
Includes bibliographical references and index
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