Brand new justice : how branding places and products can help the developing world / Simon Anholt

By: Anholt, Simon.
Material type: materialTypeLabelBookPublisher: Amsterdam : Elsevier Butterworth-Heinemann, 2005Edition: Rev. ed.Description: 173 p. : ill.ISBN: 0750666005.Call No.: HD69 .B7 A536B 2005 Subject(s): BRAND NAME PRODUCTS | BRAND NAME PRODUCTS -- MANAGEMENT | EXPORT MARKETING | EXPORT MARKETING -- SOCIAL ASPECTS | BRAND NAME PRODUCTS -- DEVELOPING COUNTRIESBibliography, etc. Note: Includes bibliographical references and index
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HD69 .B7 A243M Managing brand equity : HD69 .B7 A325B Brandsimple : HD69 .B7 A325B Brandsimple : HD69 .B7 A536B 2005 Brand new justice : HD69 .B7 A536B 2005 Brand new justice : HD69 .B7 A784B Brands : HD69 .B7 B373A Asian branding :

Includes bibliographical references and index

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