Introduction to marketing / Carl McDaniel, Charles W. Lamb, Jr., Joseph F. Hair, Jr.

By: McDaniel, Carl.
Contributor(s): Lamb, Charles W., Jr | Hair, Joseph F.
Material type: materialTypeLabelBookPublisher: Australia : Thomson/South-Western, c2006Edition: 8th ed. , international student ed.Description: 736 p. : col. ill., col. maps.ISBN: 0324323808.Call No.: HF 5415 M322I 2006 Subject(s): Marketing | Marketing -- ManagementBibliography, etc. Note: Includes bibliographical references and index
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HF 5415 M322I 2006 (Browse shelf) Available 200801250040
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HF5415 M322E 1994 Essentials of marketing : a global managerial approach HF 5415 M322I 2006 Introduction to marketing / HF 5415 M322I 2006 Introduction to marketing / HF 5415 M322I 2006 Introduction to marketing / HF 5415 M322I 2011 Introduction to marketing / HF 5415 M322I 2011 Introduction to marketing / HF5415 M322M 2004 Marketing :

Includes bibliographical references and index

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