Advertising strategy : creative tactics from the outside/in / Tom Altstiel, Jean Grow
By: Altstiel, Tom.
Contributor(s): Grow, Jean.
Material type:
BookPublisher: Thousand Oaks, Calif. : Sage, c2006Description: 389 p. : ill.ISBN: 1412917964.Call No.:
HF5823
A477A
Subject(s): ADVERTISINGBibliography, etc. Note: Includes bibliographical references and index
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF5823 A477A (Browse shelf) | Available | 200704030001 |
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| HF 5823 A383 2012 Advertising and promotions : | HF 5823 A383 2012 Advertising and promotions : | HF 5823 A383 2012 Advertising and promotions : | HF5823 A477A Advertising strategy : | HF 5823 A477A 2010 Advertising creative : | HF 5823 A477A 2010 Advertising creative : | HF 5823 A477A 2013 Advertising creative : |
Includes bibliographical references and index
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