Strategic advertising management / Larry Percy, Richard Elliott
By: Percy, Larry.
Contributor(s): Elliott, Richard.
Material type: BookPublisher: Oxford : Oxford Univ. Press, c2005Edition: 2nd ed.Description: 335 p. : ill. (some col.).ISBN: 9780199274895.Call No.: HF5438.5 P472S 2005 Subject(s): SALES PROMOTION | ADVERTISING -- MANAGEMENT | STRATEGIC PLANNING | COMMUNICATION IN MARKETINGBibliography, etc. Note: Includes bibliographical references and indexCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HF5438.5 P472S 2005 (Browse shelf) | Available | 200702010017 |
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HF5438.5 M844P 2014 Promotional marketing : how to create, implement and integrate campaigns that really work / | HF5438.5 M844S 2008 Sales promotion : | HF5438.5 P472S 2005 Strategic advertising management / | HF5438.5 P472S 2005 Strategic advertising management / | HF 5438.5 P472S 2012 Strategic advertising management / | HF 5438.5 P472S 2012 Strategic advertising management / | HF 5438.5 P472S 2012 Strategic advertising management / |
Includes bibliographical references and index
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