Instructor's manual to accompany consumer behavior and marketing strategy, fifth edition / J. Paul Peter, Jerry C. Olson ; prepared by Jerry C. Olson

By: Olson, Jerry C.
Contributor(s): Peter, J. Paul. Comsumer behavior and marketing strategy, fifth edition | Olson, Jerry C. Comsumer behavior and marketing strategy, fifth edition.
Material type: materialTypeLabelBookPublisher: Boston, Mass. : Irwin McGraw-Hill, c1999Description: 397 p.ISBN: 007303536X.Call No.: HF5415.3 O476I Other title: Consumer behavior and marketing strategy.Subject(s): CONSUMER BEHAVIOR -- HANDBOOKS, MANUALS, ETC | MARKETING -- HANDBOOKS, MANUALS, ETC
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