Advertising media planning : a brand management approach / Larry D. Kelley and Donald W. Jugenheimer
By: Kelley, Larry D.
Contributor(s): Jugenheimer, Donald W.
Material type:
BookPublisher: Armonk, N.Y. : M.E. Sharpe, c2004Description: 144 p. : ill.ISBN: 0765613107.Call No.:
HF5826.5
K444A
Subject(s): ADVERTISING MEDIA PLANNING | BRAND NAME PRODUCTS | MARKETINGBibliography, etc. Note: Includes bibliographical references and index
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF5826.5 K444A (Browse shelf) | Available | 200704240008 |
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| HF5826.5 K379M 2003 The media handbook : | HF5826.5 K379M 2003 The media handbook : | HF5826.5 K444 Kellogg on advertising & media : | HF5826.5 K444A Advertising media planning : | HF5826.5 K444A 2008 Advertising media planning : | HF 5826.5 K444A 2008 Advertising media : | HF 5826.5 K444A 2012 Advertising media planning : |
Includes bibliographical references and index
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