Corporate reputation, the brand & the bottom line : powerful proven communication strategies for maximizing value / Roger Haywood
By: Haywood, Roger.
Material type: BookPublisher: London : Kogan Page, 2005Edition: 3rd ed.Description: 320 p.ISBN: 0749444088.Call No.: HD59 H398C 2005 Other title: Corporate reputation, the brand and the bottom line : powerful proven communication strategies for maximizing value.Subject(s): PUBLIC RELATIONS | CORPORATE IMAGE | ORGANIZATIONAL EFFECTIVENESSGeneral Note: Previous ed. published as: Manage your reputation. London : Kogan Page, c2002 | Includes indexCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HD59 H398C 2005 (Browse shelf) | Available | 200809110002 |
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Previous ed. published as: Manage your reputation. London : Kogan Page, c2002
Includes index
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