The breakaway brand : how great brands stand out / Francis J. Kelly III, Barry Silverstein
By: Kelly III, Francis J.
Contributor(s): Silverstein, Barry.
Material type:
BookPublisher: New York, N.Y. : McGraw-Hill, c2005Description: 289 p. : ill.ISBN: 0072262370.Call No.:
HD69 .B7
K444B
Subject(s): BRAND NAME PRODUCTS -- MARKETINGBibliography, etc. Note: Includes bibliographical references and index
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HD69 .B7 K444B (Browse shelf) | Available | 200704240013 |
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| HD 69 .B7 K363N 2012 The new strategic brand management : | HD69.B7 K363S 1998 Strategic brand management : creating and sustaining brand equity long term | HD69 .B7 K444 Kellogg on branding : | HD69 .B7 K444B The breakaway brand : | HD69 .B7 K444B 2008 Best practice cases in branding : | HD69 .B7 K444S 2003 Strategic brand management : | HD69 .B7 K444S 2003 Strategic brand management : |
Includes bibliographical references and index
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