Total integrated marketing : breaking the bounds of the function / James Mac Hulbert, Noel Capon, Nigel F. Piercy
By: Hulbert, James Mac.
Contributor(s): Capon, Noel | Piercy, Nigel F.
Material type:
BookPublisher: London : Kogan Page, 2005Description: 356 p. : ill.ISBN: 074944455X.Call No.:
HF5415
H842T
Subject(s): MARKETING | MARKETING -- MANAGEMENTBibliography, etc. Note: Includes bibliographical references and index
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF5415 H842T (Browse shelf) | Available | 200704240016 |
Browsing Main Campus Shelves , Shelving location: Book Shelves Close shelf browser
| HF 5415 H544M Marketing strategy in play : | HF 5415 H544M Marketing strategy in play : | HF5415 H647S The secrets of practical marketing for small business | HF5415 H842T Total integrated marketing : | HF 5415 H847M 2012 Marketing / | HF 5415 H847M 2012 Marketing / | HF 5415 H847M 2012 Marketing / |
Includes bibliographical references and index
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