The case for B2B branding : pulling away from the business to business pack / Bob Lamons
By: Lamons, Bob.
Material type: BookPublisher: Australia : Thomson, c2005Description: 214 p. : ill.ISBN: 0324398654.Call No.: HD69 .B7 L356C Subject(s): BRAND NAME PRODUCTS -- MARKETINGBibliography, etc. Note: Includes bibliographical references and indexCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HD69 .B7 L356C (Browse shelf) | Checked out | 2024-08-05 | 200705230049 |
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HD69 .B7 K534N No space, no choice, no jobs, no logo / | HD69 .B7 K674B B2B brand management / | HD 69 .B7 K676B Brand society : | HD69 .B7 L356C The case for B2B branding : | HD69 .B7 L362D Designing brand experiences / | HD69 .B7 L362D Designing brand experiences / | HD69 .B7 L462E Experience the message : |
Includes bibliographical references and index
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